Social Networking is news and not just for Twits.

Good Monday Morning from the MondayMorning team.
Stories on social networking and its influences are becoming more common place. It is worth noting that for many journalists it is still brand new, and they are on the same learning curve as the rest of us. Do not take their attitudes toward this medium as gospel, they may love or hate it, its how we use it that makes this medium powerful or problematic.
Our kids have been at it for a few years and the "older" generations have ignored it as a passing fancy. The Herald on Sunday story this week dedicated a few pages to the subject yet was light on substance but illustrated the point that it’s being used by a huge cross section of out community. TV presenter John Campbell had 688 followers on Twitter according to the story, this morning, just a day later, he had 859 so the news story must have created some interest in his random thoughts, and created some random followers for him. By the way “to follow” is a term used by the Twitter fraternity for bookmarking the said persons page so you can read their “Tweets” which are random messages of up to 140 characters. These can be read online or downloaded directly to your cell phone as txt’s for your instant gratification
If you don’t understand this “Web 2.0” environment and engage without a strategy then it will soon become an annoyance to you. Use it effectively and it will be the best and most cost effective marketing tool for your business since the invention of the telephone.
MondayMorning’s online business training is designed to help you understand these products better. More so, it’s about networking with others and knowing how to use these tools effectively. We will be launching our first series using another online tool that will change the way our businesses will think about communication, webinars. All you have to do to get on board is send your expression of interest via our website and we’ll send an invite to the webinar series. The first is free of charge and without any obligation, nothing to loose but 30minutes of your day and perhaps your old ways of thinking.