Thursday, January 13, 2011

An Invitation from Magpie Media

Online Marketing-Strategies that Work – Free Online Presentation Tuesday 25th January 2011

On the Tuesday 25th January I am leading a 1-hour online presentation in conjunction with the Corporate Toolbox on the topic of Online Marketing and Creating Strategies That Work, and I want to encourage you to attend.

The presentation is free and, whether you are an evangelist or a doubter of the value of online marketing, I guarantee you will find the content highly relevant to your business.

In today's competitive business environment keeping your customers engaged and you front of mind requires a strong online presence. Online marketing incorporates social media but it is so much more than a couple of posts on Facebook and a few Tweets on Twitter.

You need to consider a wide range of products and platforms to maintain an effective communications and marketing strategy that will result in more engaged customers and referrals that will positively grow your income potential.

In this online presentation we will share with you:

  • How Social Media has impacted on business. 
  • Where online marketing and communications is heading as a result of technology advancements and changing public perception. 
  • What platforms are working and why.
  • Better understand how webinars work and how they are useful for your business.
Everyone that attends this Webinar will receive a copy of the Magpie Media E-book “Online Strategy for Business” which is a no-nonsense easy to apply framework that you can use for your own business.

If you have any questions please don’t hesitate to contact me, hope you can make it.

When: 9.00am Tuesday 25th January 2011

Where: Online
Register Now:

Kind regards

Craig Garner

Magpie Media
phone 021 777791 (NZ Mobile Phone)

Wednesday, January 5, 2011

The Answer is “What do you want from life”. Do you have the Question?

No matter which way you look at it New Year is a time to reflect on the past. It’s been a year of ups and downs for all of us accentuated by a massive economic recession. Yet despite the challenges I’m sure there have been numerous successes, opportunities and wins for all of us.

You’re probably getting bombarded with messages about goal-setting right now; I make no apology for making my first post for 2011 stereotypical if that the way you see it. Unfortunately unless you understand the principle of achieving goals it becomes a pointless topic. Most of us made the obligatory token resolution … lose weight, spend more time with the family, give up smoking, to be less stressed, the list goes on. There are plenty of statistics that tell us a large majority of people fail to achieve these goals. Why, for a few simple and avoidable reasons.

Goal setting is not the secret of success, achieving them is.

Like most goals we are never committed enough to make them habitual, they are doomed to failure from the outset. If you really want to learn the secret of goal setting pull out the classic by Napolean Hill, “Think and Grow Rich” or the more modern take from Stephen Covey, “Seven Habits of Highly Effective People” and start applying the rules, they work.

I often refer to these two books because everything else I read seems to be a facsimile of the same message. In no way am I criticising the efforts and messages of others, we need to be constantly reminded and prodded along the way. This in itself is one of the core messages that are presented in the Hill/Covey “Secrets of Success”.

The Secret of Happiness is doing what you want to do.

Our working life consumes the greatest quantity of our quality time, are you happy with what you do? If I was to put you on the spot now and ask “What is it you want most from your life” could you answer? We know that strategic planning for our business is critical; this allows us to have a focussed direction for our business. This being said, how often do we do this for ourselves?

Don’t let others influence your direction; it’s all up to you.

Everyone has a reason why things can’t be done. If they were all correct then nothing would be so get on with it, just be sure it’s what you want to do first. I realise this is all a little cliché, but it has to be said, if nothing else I am doing this to remind me of the same thing as I start a new and more productive business year.

It is fitting I end this with the words of someone who has proven his worth and made something from nothing, Hill says “ Your only limitations are those that you setup in your own mind or those that you permit others to set up for you”.

If you want to read a nice Blog post on why goals don’t work look at this excellent post by my good friend and associate Jits Doolabh from Revonet “Goals and Momentum”.

And here is the man himself Napoleon Hill talks about his meeting with Andrew Carnegie, the meeting that changed his and countless other lives for the better.