Monday, December 21, 2009

Merry Christmas and thanks for all you have done for us.

Merry Christmas and thank you from the team at MondayMorning.Biz for the part you have played in our past year.

Given this was our first year under the new brand MondayMorning we have been pleasantly surprised at how much engagement we have had from a diverse cross section of businesses despite the doom and gloom of the global financial recession.

A big part of our success was due to how many of you realised immediately that the online communication platforms and Social Media strategies we are presenting on in our webinars, traditional workshops, consultations and conference engagements were integral to the future of your own businesses.

We have had some notable achievements over the past months including becoming a Partner Patron of Business Mentors NZ, preferred supplier and associate of The Corporate Toolbox and webinar provider for their popular “Meet the Expert Series”. We are regular blog contributors to Business Blogs, been busy working alongside organisations like the Business Excellence Foundation NZ, The National Speakers Association of NZ and the Regional Tourism Organisations of NZ to name just a few.

We are very excited about moving into the New Year as we will be placing even greater emphasis on Social Media Strategies for business. If you know of anyone who needs guidance and hands on assistance in this area tell them to give us a call.

Again thank you for your part in making us a success and we look forward to working alongside you in 2010 and beyond.

Merry Christmas and a Happy New Year from

Russell, Roger, Helen and Craig

P.S. Oh it wouldn’t be Christmas without a little gift. Kick your business New Year off with a FREE webinar from the MondayMorning and Corporate Toolbox Team in a 1 hour no charge “Meet the Expert” webinar on the topic of “How to make money online” (January 27th at 9am – book now we are limiting spaces)

Tuesday, December 15, 2009

The reason social media is so difficult for most organizations

As so often in life and certainly on the web wisdom comes from the insight of others. This is from the online marketing guru Seth Godin and sums up in just a few words what we need to understand when we start engaging in the Social Media space.
It's a process, not an event.

Dating is a process. So is losing weight, being a public company and building a brand.

On the other hand, putting up a trade show booth is an event. So are going public and having surgery.

Events are easier to manage, pay for and get excited about. Processes build results for the long haul.
More of Seth’s wisdom can be found on his blog at

Sunday, December 6, 2009

Social Media Return on Investment Examples and Video

Measuring the return on investment (ROI) with Social Media is not an easy proposition given the complexity of what the medium potentially represents. What it is not is just another channel of advertising or promotion. Because of this we cannot compare with traditional mediums so how do we measure it?
Many of us are still learning ways to make it work, many are still watching from the sidelines and an alarming majority still haven’t even considered it as part of their business.

This video from the team at has a few examples of the thought leaders that stuck out their necks and taken giant leaps forward (and a catchy tune to boot)