Measuring the return on investment (ROI) with Social Media is not an easy proposition given the complexity of what the medium potentially represents. What it is not is just another channel of advertising or promotion. Because of this we cannot compare with traditional mediums so how do we measure it?
Many of us are still learning ways to make it work, many are still watching from the sidelines and an alarming majority still haven’t even considered it as part of their business.
This video from the team at www.socialnomics.net has a few examples of the thought leaders that stuck out their necks and taken giant leaps forward (and a catchy tune to boot)