The reason social media is so difficult for most organizations

As so often in life and certainly on the web wisdom comes from the insight of others. This is from the online marketing guru Seth Godin and sums up in just a few words what we need to understand when we start engaging in the Social Media space.

It's a process, not an event.

Dating is a process. So is losing weight, being a public company and building a brand.

On the other hand, putting up a trade show booth is an event. So are going public and having surgery.

Events are easier to manage, pay for and get excited about. Processes build results for the long haul.

More of Seth’s wisdom can be found on his blog at http://sethgodin.typepad.com/