The Power of the Podcast

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On demand video and audio is not new, radio and television stations have been making playback recording available for decades. The only downside of this is the media companies determine what we get to see and hear and when.

As with everything else in the Social Web, technology and broadband have made Podcasting easy and immediate. The smartphones’ built in video and web connectivity gives anyone with something to show or say the ability to capture the moment and share it immediately.

For those feeling a little more adventurous creating a YouTube channel will ensure you can store your recordings as a collection, add to this an iTunes account for those that want to generate exposure or an income from subscriptions and you are well on your way.

From the end users perspective, thanks to iPods and Mp3 Players, downloaded files are portable and can be watched or listened to during commuting times making your information updates convenient and non-invasive in an age of information overload.

If you are a little shy on video perhaps straight audio may be more your thing. Check out AudioBoo as one example of a free web based podcasting service. I created an account and a quick welcome message to try out its features. Record a reply in return, it would be great to hear from you.

http://audioboo.fm/MagpieMedia