New Features for Facebook Business Pages

Facebook Pages are evolving and their latest profile update introduced today gives users the ability to physically switch between their personal and business page profiles.

While previously you could be seen only as the business while updating your page (Business Persona) you could only like and comment on other pages as yourself (Personal Persona), this is all about to change.   This change to the way Facebook profiles work means you can now fan other pages as your page giving your own business presence an increased profile.

From a business and promotional perspective this is great news. Many marketers have been hesitant to use Facebook pages for fear that it is linked with their personal profile. While technically this has never been the case, from an external user’s perspective at least, it has been a bit of a barrier for the less experienced user who is rightly protective of their personal privacy and the desire to keep home life and work life separate.

Introduced today and currently in preview mode it goes live officially on March 10th. To get a preview and jump the early upgrade queue just log into your page and take the quick demo tour.

You will receive the following added functionality to help enhance your fan base engagement:

• Notifications when fans interact with your page or posts
• A place to showcase photos along the top of your page
• A news feed for your page
• The ability to Like and post on other pages as your page

We think this is way overdue but a good move on Facebook’s part. Finally they are taking the role of business pages more seriously reinforcing the idea that there is as much a place for business in social as there is for play.

Go to our Facebook page and let us know what you like and dislike about Facebook pages. http://www.facebook.com/MagpieMedia