Because of emerging digital social networks these items get shared and referenced by a much larger audience which can range from a few hundred to many thousands of individuals.
For operators inside the tourist trade the question is not whether your business, your competitor, or your industry is being discussed - it is part of a global conversation taking place right now. The question now must be are you going participate in that conversation or not?
We are following this up with two free webinars called “The Social Media Tourist” for those at the conference or anyone wanting to know more on how Social Media can impact on your business. Go to our website here for more detail and to register.