Companies have been using social media primarily as a general communications tool - mostly for public relations and marketing and that’s about to change.
Businesses are now discovering its real value as an essential tool for customer engagement- providing lead generation, immediate customer contact, and customer interaction.
The use of social media now surpasses e-mail as the most popular Internet activity with two-thirds of the world’s Internet users having visited a social networking site in 2008.
“It is where your customers are now and it is significantly influencing the way they are making their purchasing decisions.”
Because more people are using sites such as Facebook, Twitter, LinkedIn, YouTube, Blogs and Wikipedia, companies are discovering that properly executed social media marketing strategies are opening up new avenues to engage prospects, customers, potential employees and the media.
Want to know more of how to use Social Media in Business?
Our popular webinar series “Gateway to Web 2.0” is a no nonsense three webinar series at just $95NZ (Plus GST) a small investment with a huge return. Participation includes a “Social Media Strategy Workbook” and a “Get going on Social Media Task Sheet” at no extra cost.
Places are limited to enable good interaction with participants and dates are scheduled based on registration demand. Secure a place now by registering your interest here
This workshop is aimed at the ordinary business person who is short on time and has an ever diminishing marketing budget in an increasingly competitive marketplace. Find out how you can make the most of the free tools available to take your product or service global, how to keep in touch with an expanding customer base and get referral you had previously thought impossible.
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